Embedded finance refers to the integration of financial services directly into existing products and platforms. This model allows companies to offer financial services directly to their customers, without requiring them to leave the platform or product to access separate financial services. The focus of embedded finance is on improving the customer experience by making financial services more accessible, convenient, and integrated with other products and services.
Embedded finance can include a variety of financial services, such as payments, lending, insurance, and wealth management. For example, an e-commerce platform might offer customers the ability to finance their purchases through a lending service embedded within the platform, or a ride-hailing app might offer its drivers access to insurance directly through the app.
By embedding financial services directly into products and platforms, embedded finance allows companies to improve customer engagement and loyalty, reduce friction in the customer journey, and generate new revenue streams. Additionally, embedded finance can also provide financial institutions with new opportunities to reach customers and expand their services.
Overall, embedded finance represents a significant shift in the financial services industry, as companies look for ways to provide customers with more convenient, accessible, and integrated financial services.
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